CHÉOS methodologists are now available to support the collection and analysis of qualitative data and the interpretation of this information.
Why conduct qualitative research?
Qualitative research can be used to collect non-numerical data to understand or find meaning in a phenomenon of
interest, culture, lived experience, or social process. Qualitative research can also be used to further explore and explain
results from quantitative data and involves using open-ended questions to create in-depth, rich, contextual data.
Qualitative vs. Quantitative Research
There are fundamental differences between these approaches, beyond the type of data collected. While quantitative
analysis seeks to discover facts about phenomena, qualitative research aims to understand behaviour and social
processes. Qualitative data is analyzed through interpretation of themes and reported using subjective explanations.
In essence, qualitative research approaches reality as dynamic and negotiated, in contrast to the fixed, measurable
reality explored in quantitative research.
Our qualitative methodologists are experienced in a wide range of disciplines and areas, including knowledge
mobilization and implementation science, maternal and child health, mental health, substance use, social
determinants of health, and chronic & infectious diseases. Some notable recent projects include:
- Patient-Driven Data Collection and Usage in Chronic Disease Management
- ACTION Project: Live Donor Kidney Study in Vancouver
- Optimizing Outcomes at Critical Points in the Cascade of HIV Care in Ontario
Book a free one-hour consultation with our qualitative experts today!
For more information about our services go to www.cheos.ubc.ca/services/